Analytics to measure value creation
Celine ✨
I hope you’re doing well. We are actively scaling our learning and support ecosystem and would love deeper analytics to measure actual value creation. Specifically, we’re looking to track:
Resource adoption and usage (e.g., which specific resources are viewed, & opened/read and the count and %).
Resource discovery → Are members finding the resource?
Resource relevance → Are they engaging with it beyond a click?
Resource effectiveness → Are members returning, applying, or sharing it?
Ideal Data Signals We’d Like to Track:
View & open rates / count per resource: How many members accessed it at least once?
Completion or “read” indication: Did they finish or consume the full content?
Repeat visits or saved items: Which resources are valuable enough to return to?
% usage based on total eligible audience
Example:
"32 out of 80 members viewed (40%)"
"18 of those revisited at least once (22%)"
Drop-off behavior (if trackable): Where are users stopping?
- Peer-to-peer support signals (e.g., replies, help interactions, mentorship threads, message reactions). Specifically, we are looking to track measurable engagement patterns such as:
Support replies & helpful responses: To understand how often members are solving each other’s questions
Mentorship & knowledge-sharing threads: To identify recurring experts, emerging leaders, and common topics where the community supports itself.
Help signals (asks & assists): To track how often members request help and receive a response within an acceptable time frame.
Message reactions, endorsements, or “helpful” markers: To quantify sentiment, agreement, or perceived value from other members.
Community sentiment or NPS-style feedback (e.g., quick rating system or periodic pulse check)
Log In
Dave Jackson
Nothing against Google Analytics, but I would love a box for Fathom stats.